NP Digital Wins AdAge Performance Marketing Agency of the Year

Event summary

  • NP Digital named Performance Marketing Agency of the Year by AdAge on March 10, 2026.
  • The agency has grown to over 1,000 employees across 30 countries.
  • NP Digital's technology suite, including Ubersuggest and AnswerThePublic, introduced AI search and intent insights in fall 2025.
  • Matt Hassell joined as SVP of creative and creative technologies earlier this year.
  • The agency's client portfolio includes global brands such as Unilever, Colgate, Nissan, and Wyndham.

The big picture

NP Digital's recognition by AdAge underscores the growing importance of integrating emotionally resonant creative with measurable performance marketing. The agency's expansion into AI-driven insights and creative technologies positions it at the forefront of the industry's shift towards data-centric, full-funnel marketing strategies. With a global footprint and a diverse client base, NP Digital is well-positioned to capitalize on the increasing demand for sophisticated digital marketing solutions.

What we're watching

Technology Integration
How NP Digital's AI-driven creative technologies will enhance client outcomes and differentiate it from competitors.
Client Expansion
Whether NP Digital can sustain its growth trajectory by deepening partnerships and expanding into new sectors.
Industry Influence
The pace at which NP Digital's thought leadership and technology innovations impact broader marketing industry standards.