Natural Grocers by Vitamin Cottage, Inc.

Natural Grocers by Vitamin Cottage, Inc. is a specialty retailer of natural and organic groceries, dietary supplements, and body care products. Founded in 1955 by Margaret and Philip Isely, the company's mission centers on empowering health by providing access to accurate nutrition information and high-quality natural products at affordable prices. Headquartered in Lakewood, Colorado, Natural Grocers emphasizes a commitment to its founding principles, including product quality standards and community engagement. [1, 7, 9, 10, 11, 12, 14, 16, 23, 24]

The company's product offerings include USDA-certified organic produce, bulk foods, private-label items, dry, frozen, and canned groceries, meats, seafood, dairy products, baked goods, and beverages. Beyond groceries, Natural Grocers provides an extensive selection of dietary supplements and natural body care products. A key service differentiator is its free science-based nutrition education programs, which include nutritional counseling and educational cooking demonstrations, alongside its {N}power® loyalty program. The company maintains strict quality guidelines, prohibiting artificial flavors, preservatives, synthetic colors, and partially hydrogenated oils, and exclusively sells pasture-raised, non-confinement dairy products and free-range eggs. [1, 6, 7, 8, 10, 12, 13, 14, 15, 16, 21, 22, 23]

Led by co-presidents Kemper Isely and Zephyr Isely, Natural Grocers continues to expand its footprint, operating 168-169 stores across 21 states. The company was named 2025 Retailer of the Year by Store Brands for its expansion of private-label products, which now include items like wild smoked salmon and Regenerative Organic Certified® pasture-raised eggs. Despite facing a broader consumer pullback, Natural Grocers reported strong financial results for Q2 fiscal 2025, with increased net sales and earnings, and has raised its fiscal 2025 outlook, demonstrating resilience through its differentiated offerings and private-label growth. [10, 11, 15, 16, 17, 18, 22, 23, 24]