Nationwide Secures NWSL Franchise for Columbus as Centennial Gift
Event summary
- Nationwide, alongside Haslam Sports Group and the Edwards family, has been awarded an NWSL franchise for Columbus, set to debut in the 2028 season.
- The new club will play at ScottsMiracle-Gro Field, sharing facilities with the Columbus Crew, including a women-specific training facility and enhanced locker rooms.
- Nationwide has been the exclusive insurance partner of the NWSL since 2021, with initiatives like the Lauren Holiday Impact Award and Experience Nationwide program.
- The project aims to boost Columbus' status as a hub for women's sports, driving economic activity and providing role models for young athletes.
The big picture
Nationwide's acquisition of an NWSL franchise aligns with its centennial celebration and long-term community investment strategy. The move underscores the growing prominence of women's sports and the strategic value of sports sponsorships for insurance companies. With a portfolio spanning NFL, MLS, and NHL sponsorships, Nationwide is deepening its ties to the sports ecosystem, leveraging these partnerships to enhance brand visibility and community engagement.
What we're watching
- Economic Impact
- How the new NWSL franchise will affect downtown Columbus' economic activity and local business support.
- Long-Term Viability
- Whether Nationwide's mutual structure can sustain long-term investment in non-core community projects.
- Women's Sports Growth
- The pace at which Columbus can solidify its position as a national hub for women's sports.
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