N-able Expands Global Conference Strategy with Empower 2027 and Regional Events
Event summary
- N-able announced Empower 2027, its flagship conference, set for September 20-22, 2027 in Scottsdale, Arizona.
- The company launched the 'Empower on the Move' series with events in Manchester, Frankfurt, Johannesburg, and Melbourne in 2026.
- Empower 2026 in Fort Lauderdale attracted over 600 attendees.
- Regional events will feature executive participation, technical training, and localized programming.
The big picture
N-able's expansion of its Empower conference series reflects a strategic shift towards more accessible, localized engagement with its global customer base. This move aligns with broader industry trends where cybersecurity firms are investing heavily in partner ecosystems and educational initiatives to drive adoption and loyalty. The company's focus on AI, automation, and business growth themes underscores its positioning in a competitive market where differentiation through customer experience is key.
What we're watching
- Global Expansion
- How N-able's regional events will impact its ability to engage international customers and partners.
- Conference ROI
- Whether the expanded event strategy will translate into measurable business growth for N-able.
- Competitive Positioning
- The pace at which N-able can differentiate its conference offerings from competitors in the cybersecurity space.
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