B2B Buyer Loyalty Tightly Tied to Payment Efficiency as AI Accelerates Purchasing
Event summary
- 88% of B2B buyers report high loyalty to suppliers, but loyalty now hinges on efficient purchasing, payment, and invoicing experiences.
- 73% of buyers use AI in purchasing workflows, up from 2023, reflecting automation's shift from exploration to everyday use.
- Preference for paying with terms increased from 59% in 2023 to 72% in 2026, highlighting growing demand for financial flexibility.
- Tolerance for onboarding delays dropped from 6.7 days to 5.1 days, signaling rising expectations for operational efficiency.
The big picture
TreviPay's research underscores a broader industry shift where B2B buyer loyalty is increasingly tied to operational efficiency and payment flexibility. As AI adoption accelerates, suppliers must adapt to seamless, automated purchasing experiences to retain customers and drive revenue growth. The findings highlight the growing importance of payments and invoicing in customer retention and share of wallet, positioning them as critical factors in B2B supplier selection.
What we're watching
- AI Integration
- How AI will further accelerate B2B purchasing workflows and reshape supplier evaluations.
- Payment Flexibility
- Whether suppliers can sustain loyalty by offering more flexible payment and invoicing options.
- Operational Efficiency
- The pace at which suppliers will need to streamline onboarding and payment processes to meet rising buyer expectations.
Related topics