Mountain America Credit Union Honored for Hispanic Workplace Culture

Event summary

  • Mountain America Credit Union named Best Workplace for Hispanic Employees by the Utah Hispanic Chamber of Commerce in 2025.
  • 30% of the credit union’s employees self-identify as Hispanic or Latino.
  • The credit union has $22 billion in assets and over 1 million members.
  • Mountain America invests in community initiatives, including murals celebrating cultural identity in Salt Lake City.

The big picture

Mountain America’s recognition underscores the growing emphasis on diversity and inclusion in financial services, particularly as Hispanic populations become a larger economic force. With Hispanics representing 18% of Utah’s workforce and 14% of businesses, the credit union’s strategy aligns with broader demographic shifts. The $22 billion AUM institution is positioning itself as a leader in serving this expanding market segment.

What we're watching

Diversity Strategy
How Mountain America’s focus on Hispanic workforce inclusion will impact member engagement and market penetration.
Community Impact
Whether the credit union’s cultural investments will translate into long-term loyalty and growth among Hispanic members.
Scalability
The pace at which Mountain America can expand its inclusive workplace model across its 110+ branches.

Related topics

Financial Services