MADD Canada Adds Three Names to Quebec Provincial Memorial, Total Victims Rise to 61
Event summary
- Three new names—Marie-Jade Kuncer, Jolyane Potvin, and Derek Godin-Rioux—added to MADD Canada’s Quebec Provincial Memorial, bringing the total to 61 victims.
- Ceremony scheduled for June 6, 2026, at Parc de l’Amérique latine in Quebec City.
- Speakers include Charles Morneau (Captain, Road Safety Unit) and Catherine Deschamps (City Councillor).
- MADD Canada plans to unveil a Prince Edward Island Monument soon and is working on a Memorial Monument in British Columbia.
The big picture
MADD Canada’s expansion of its memorial program reflects a growing push for national recognition of impaired driving victims. The organization’s efforts to establish monuments in remaining provinces signal a strategic shift toward broader geographic coverage, aligning with broader public safety advocacy trends. The inclusion of local officials in ceremonies underscores the importance of community engagement in driving policy changes.
What we're watching
- Geographic Expansion
- Whether MADD Canada can sustain momentum in establishing new memorials across provinces.
- Public Awareness
- The impact of annual ceremonies on raising awareness about impaired driving.
- Government Collaboration
- How partnerships with local officials will influence the reach and effectiveness of MADD Canada’s initiatives.
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