MADD Canada Launches Campaign 911 Ahead of Victoria Day Weekend to Combat Impaired Driving

Event summary

  • MADD Canada launched Campaign 911 on May 15, 2026, ahead of the Victoria Day long weekend to urge Canadians to report impaired driving through 911 calls.
  • The campaign aims to prevent deaths and injuries from impaired driving, which saw a 14% increase in fatalities from 2021 to 2022, rising from 457 to 521 deaths.
  • Nearly 100 MADD Canada Chapters will collaborate with local police, municipalities, and community partners to raise awareness through roadside signs, billboards, and public service announcements.
  • MADD Canada partnered with Uber as its Official Designated Rideshare APP to provide safe, sober rides home.

The big picture

MADD Canada's Campaign 911 addresses the rising trend of impaired driving fatalities, reflecting a broader public concern. The campaign leverages community partnerships and technology to promote safety, aligning with national efforts to reduce preventable deaths on roads and waterways. The collaboration with Uber underscores the growing role of rideshare services in public safety initiatives.

What we're watching

Public Awareness
The effectiveness of Campaign 911 in shifting public perception and increasing 911 calls to report impaired driving.
Regulatory Impact
Whether the campaign will influence stronger enforcement and the adoption of anti-impaired driving technology in new vehicles.
Community Engagement
The extent to which local police services, municipalities, and community partners will amplify the campaign's message.