MADD Canada Launches New Brunswick Police Awards to Honor Impaired Driving Enforcement

Event summary

  • MADD Canada to host inaugural New Brunswick Police Awards on March 20, 2026, in Fredericton.
  • 65 police officers recognized for impaired driving enforcement efforts in 2025.
  • Event supported by partnership with New Brunswick Department of Justice and Public Safety and New Brunswick Association of Chiefs of Police.
  • Key attendees include Lieutenant Governor of New Brunswick and RCMP Assistant Commissioner.

The big picture

MADD Canada's inaugural New Brunswick Police Awards highlight a strategic collaboration between non-profit organizations and government entities to combat impaired driving. This initiative reflects a broader trend of public-private partnerships addressing road safety challenges, with potential scalability across other regions. The recognition of 65 officers underscores the critical role of law enforcement in reducing impaired driving incidents, a persistent issue in transportation safety.

What we're watching

Program Expansion
Whether MADD Canada can replicate this awards program in other provinces to enhance national road safety efforts.
Funding Sustainability
How the partnership model will sustain long-term funding for impaired driving enforcement initiatives.
Impact Measurement
The pace at which these awards influence impaired driving incident rates in New Brunswick.

Related topics

Public Safety