Veterans United Home Loans Climbs to No. 13 on Fortune’s Best…

Event summary

Veterans United Home Loans ranked No. 13 on Fortune’s 2026 Best Workplaces in Financial Services & Insurance, up seven spots from 2025.
The company is one of only two Veteran-focused firms on the national list and one of three Missouri-based companies recognized.
Veterans United closed $26 billion in loans in fiscal 2025, maintaining its position as the top VA purchase lender for the past decade.
The ranking is based on Great Place To Work’s Trust Index™ Survey, analyzing over 1.3 million employee responses.

The big picture

Veterans United’s consistent ranking as a top workplace underscores the strategic value of culture in financial services, particularly in a sector facing regulatory and market pressures. The company’s dominance in VA loans—$26 billion in 2025—highlights its niche specialization, but its ability to scale culture alongside growth will be critical. The recognition also signals broader industry trends where employee satisfaction directly correlates with operational performance.

What we're watching

Sustainability of Culture: Whether Veterans United can maintain its workplace culture momentum amid industry volatility.
Market Position: How the company’s focus on Veteran-specific lending will perform in a shifting housing market.
Talent Retention: The pace at which competitive financial firms replicate Veterans United’s employee engagement strategies.