Veterans United Home Loans Debuts Documentary Honoring Vietnam…

Event summary

Veterans United Home Loans will screen its first documentary, 'Where We Once Stood,' on October 5, 2026, featuring Vietnam Veterans returning to Vietnam for the first time since the war.
The film includes a Medal of Honor recipient and a former POW who spent over seven years in the 'Hanoi Hilton.'
Golden Globe winner Gary Sinise served as the film's executive producer and narrator.
The documentary will be available to stream on Prime Video starting on Veterans Day.
Veterans United Home Loans closed over $26 billion in loans in fiscal 2025, ranking as the nation's No. 1 VA purchase lender.

The big picture

Veterans United Home Loans is leveraging its market leadership in VA loans to deepen its connection with the veteran community through impactful storytelling. The documentary aligns with broader industry trends of financial institutions investing in corporate social responsibility and brand storytelling to foster customer loyalty and trust. With over $26 billion in loans closed in fiscal 2025, the company's strategic move into content production underscores its commitment to veteran advocacy beyond financial services.

What we're watching

Brand Impact: How the documentary will enhance Veterans United's brand recognition and mission-driven appeal among veterans and service members.
Content Strategy: Whether Veterans United will expand its content production efforts to further engage its target audience.
Market Differentiation: The pace at which this initiative will differentiate Veterans United from competitors in the VA loan market.