Pello Companies Acquires ByAllAccounts from Morningstar
Event summary
- Pello Companies will acquire ByAllAccounts from Morningstar, with the deal expected to close in the first half of 2026.
- ByAllAccounts will operate as a standalone company under Pello's ownership.
- Cynthia Rojas Sejas, former executive at Moody’s and S&P Global, will become CEO of ByAllAccounts.
- Morningstar reported $378 billion in assets under management and advisement as of December 31, 2025.
The big picture
This acquisition aligns with Morningstar's focus on scaling its advisor products and portfolio solutions around proprietary data, research, software, and investment management capabilities. The deal reflects the growing emphasis on open finance innovation and the need for robust data aggregation technology in wealth management.
What we're watching
- Integration Strategy
- How Pello Companies will integrate ByAllAccounts while maintaining its standalone operations and accelerating innovation.
- Market Positioning
- Whether ByAllAccounts can expand its data aggregation capabilities beyond wealth management under new ownership.
- Competitive Dynamics
- The pace at which Pello Companies can leverage ByAllAccounts to challenge established players in open finance.
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