Mondelēz Invests CHF 65 Million to Expand Toblerone Production in Switzerland
Event summary
- Mondelēz International completed a CHF 65 million investment in a new Toblerone production line in Bern, Switzerland.
- The new line increases Toblerone's production capacity and innovation capabilities to support global growth in the premium chocolate segment.
- Swiss President Guy Parmelin inaugurated the facility, emphasizing Toblerone's role as a symbol of Swiss identity and quality.
- The Bern plant currently produces ~90% of global Toblerone demand and exports to over 120 countries.
The big picture
Mondelēz's CHF 65 million investment in Toblerone's Swiss production line underscores the company's focus on premiumization and brand heritage. The move aligns with broader industry trends of investing in high-margin, iconic brands to drive growth. With net revenues of approximately $38.5 billion in 2025, Mondelēz is positioning Toblerone as a key player in the global premium chocolate market, leveraging its strong global awareness and leadership in world travel retail.
What we're watching
- Premium Segment Growth
- How Toblerone's expanded production capacity will support its global growth ambitions in the premium chocolate segment.
- Swiss Manufacturing Commitment
- Whether Mondelēz can sustain its strong commitment to Swiss production amid rising global competition.
- Innovation Capabilities
- The pace at which the new production line will drive innovation in Toblerone's product offerings.