Molson Coors Taps Former Executive Will Meijer as Canada Sales President
Event summary
- Will Meijer joins Molson Coors as President, Canada Sales, effective April 13, 2026.
- Meijer returns after 16 years with the company, most recently serving as EVP of Sales at Arterra Wines Canada.
- Appointment follows the departure of previous President, Canada Sales, Chantalle Butler in February 2026.
- Meijer will report to CEO Rahul Goyal and serve on the senior leadership team.
- Canada is a critical market for Molson Coors' long-term growth strategy, Horizon 2030.
The big picture
Molson Coors' appointment of Will Meijer underscores the strategic importance of the Canadian market in its Horizon 2030 growth plan. The move comes as the company seeks to strengthen its portfolio across beer, craft beer, and flavoured adult beverages. Meijer's return brings industry expertise and a proven track record, which could be crucial in navigating the competitive beverage alcohol landscape in Canada.
What we're watching
- Strategic Alignment
- How Meijer's deep understanding of the Canadian market will drive Molson Coors' Horizon 2030 strategy.
- Execution Risk
- Whether Meijer can sustain the momentum of Molson Coors' iconic brands in a competitive landscape.
- Market Dynamics
- The pace at which Molson Coors can expand its portfolio beyond beer into flavoured adult beverages.