MoEngage Launches Quarterly Print Magazine to Debate AI vs. Human Judgment in Marketing — MOENGAGE, INC.

Event summary

MoEngage launched The Customer Engagement Magazine: Human or AI? on June 16, 2026, a quarterly print publication for B2C marketers.
The inaugural issue features insights from industry leaders like Scott Brinker, Gary Kamikawa of Amazon Music, and Jeffrey Lee of Calm.
The magazine explores the tension between AI automation and human judgment in marketing, with a focus on data, personalization, and risk.
MoEngage debuted the magazine at Movable Ink's ThinkSummit in New York City, offering complimentary copies to attendees.
The publication is designed as a premium, collectible asset, contrasting with the abundance of AI-generated digital content.

The big picture

MoEngage's launch of a print magazine underscores the growing need for nuanced discussions around AI's role in marketing. As automation becomes more prevalent, the tension between efficiency and human judgment is a critical strategic consideration for B2C brands. The magazine positions MoEngage as a thought leader in navigating this complex landscape, potentially influencing how other marketing technology platforms engage with their audiences.

What we're watching

Content Differentiation: Whether MoEngage's print magazine can stand out in a digital-dominated landscape by offering deeper, human-curated insights.
AI Integration: How the debate on AI vs. human judgment evolves as marketers increasingly rely on automation for decision-making.
Industry Adoption: The pace at which other marketing technology firms adopt similar practitioner-led content strategies.