MMA.INC Expands Into Law Enforcement Training with Kavanagh-Led Program

Event summary

  • John Kavanagh, coach to UFC star Conor McGregor, is developing structured training programs focused on control and de-escalation for law enforcement and first responders.
  • MMA.INC will leverage its global network of 800 verified gyms across 22 countries to deliver these programs.
  • The initiative aims to reduce force escalation and improve safety outcomes in high-pressure environments.
  • Programs draw on Brazilian Jiu-Jitsu and mixed martial arts disciplines recognized for restraint techniques.

The big picture

MMA.INC is positioning itself as more than a combat sports platform by applying martial arts principles to professional training environments. This strategic shift aligns with broader industry trends where specialized fitness and combat training techniques are being adapted for real-world safety applications. With over 530,000 user profiles and 800 verified gyms globally, the company has significant infrastructure to support this expansion.

What we're watching

Market Expansion
How MMA.INC will balance its combat sports roots with new professional training markets.
Program Adoption
The pace at which law enforcement agencies and first responder communities integrate these programs.
Revenue Diversification
Whether this initiative can generate meaningful new revenue streams beyond traditional memberships.