MMA.INC Highlights Women's Martial Arts Growth as Key Driver Amid UFC's $7.7B Broadcast Push

Event summary

  • MMA.INC Board Member Laura Sanko appeared on CBS Mornings and The Drew Barrymore Show to discuss women's participation in martial arts.
  • Sanko emphasized the transformative benefits of martial arts training for confidence, fitness, and self-defense.
  • UFC's $7.7B broadcast deal with Paramount/CBS is expected to expand mainstream audience reach for mixed martial arts.
  • MMA.INC reports over 5 million social media followers, 530,000 user profiles, and 75,000 active students across 16 countries.

The big picture

MMA.INC is positioning itself to capitalize on the growing mainstream appeal of mixed martial arts, driven by UFC's expansive broadcast deal. The company's focus on women's participation highlights a strategic shift towards tapping into a rapidly expanding demographic segment. With over 75,000 active students and 800 verified gyms across 16 countries, MMA.INC is well-positioned to convert fandom into active participation, leveraging its technology-driven ecosystem.

What we're watching

Market Expansion
How UFC's $7.7B broadcast deal will affect MMA.INC's user acquisition and platform engagement.
Demographic Shift
Whether the rapid growth of women's participation can sustain long-term growth for MMA.INC.
Platform Scalability
The pace at which MMA.INC can integrate new users and gyms into its ecosystem amid increased mainstream visibility.