Mitsubishi Prices 2027 Eclipse Sportback at $37,745, Kicking Off…

Event summary

2027 Mitsubishi Eclipse Sportback priced from $37,745, launching in October 2026 with up to 282 miles of range.
First all-new vehicle under Mitsubishi's Momentum 2030 business plan, committing to annual new model launches through 2030.
Company plans to re-enter North American pickup truck segment via collaboration with Nissan.
Eclipse Sportback offers comprehensive warranty package including 10-year/100,000-mile powertrain and battery coverage.
Momentum 2030 strategy focuses on electrification, product expansion, retail modernization, and network growth.

The big picture

Mitsubishi's launch of the 2027 Eclipse Sportback marks a critical step in its Momentum 2030 plan to revitalize its North American presence. The strategy aligns with broader industry shifts toward electrification and rugged, adventure-oriented vehicles. With commitments to annual new model introductions and segment expansion, Mitsubishi aims to double its current vehicle lineup by 2030, positioning itself against both legacy automakers and EV specialists.

What we're watching

Execution Risk: Whether Mitsubishi can sustain annual new model launches through 2030 while maintaining quality and market relevance.
Market Positioning: How the Eclipse Sportback's pricing and features will compete against established EV brands in the North American market.
Strategic Expansion: The pace at which Mitsubishi can successfully re-enter the North American pickup truck segment through its Nissan collaboration.