MINISO Group Holding Limited

MINISO Group Holding Limited, operating primarily under the brand name MINISO, is a global value retailer headquartered in Guangzhou, China. Founded in 2013 by Ye Guofu, the company's mission is "life is for fun," aiming to provide high-quality, stylish, and affordable products that bring joy to consumers.

MINISO offers a diverse range of design-led lifestyle products, including household goods, cosmetics, stationery, toys, kitchenware, small electronics, textiles, and personal care items. The company emphasizes a "fast fashion meets everyday essentials" model, targeting young consumers with trendy and affordable offerings, often featuring collaborations with popular intellectual properties (IPs) such as Marvel, Disney, Sanrio, Peanuts, and Harry Potter. MINISO also operates the TOP TOY brand, focusing on pop toy products.

The company is publicly traded on both the New York Stock Exchange (NYSE: MNSO) and the Hong Kong Stock Exchange (HKEX: 9896). MINISO has rapidly expanded its global footprint, operating over 7,000 stores across more than 100 countries and regions worldwide. Recent strategic initiatives include expanding its presence in markets like the U.S. with larger stores, increasing focus on its own proprietary IPs such as YOYO, and evolving into a cultural and creative company with a vision to become a leading IP operation platform.