MGM Resorts Launches Drink Las Vegas Festival to Anchor Culinary and Mixology Scene
Event summary
- MGM Resorts International debuts Drink Las Vegas, a four-day culinary and beverage festival, from September 24–27, 2026.
- The event will feature over 30 venues across ARIA, Bellagio, The Cosmopolitan of Las Vegas, and Park MGM.
- Star-powered programming includes globally recognized chefs, mixologists, and sommeliers like Jean-Georges Vongerichten, Wolfgang Puck, and Lynnette Marrero.
- Tickets and VIP passes are now on sale, with proceeds benefiting Keep Memory Alive for brain disorder research.
The big picture
MGM Resorts' Drink Las Vegas festival positions the company as a leader in experiential hospitality, capitalizing on the growing demand for high-end culinary and beverage events. The festival aligns with broader industry trends of blending entertainment with immersive dining experiences, potentially setting a new standard for luxury hospitality events. The strategic partnership with a21 and the involvement of top-tier culinary talent underscore MGM Resorts' commitment to innovation in the hospitality sector.
What we're watching
- Event Scale
- Whether MGM Resorts can sustain the momentum of Drink Las Vegas as an annual anchor event for the Las Vegas Strip.
- Industry Positioning
- How the festival will affect MGM Resorts' standing in the global culinary and mixology scene.
- Revenue Impact
- The pace at which ticket sales and associated hospitality revenue will grow in subsequent years.