MetLife Pet Insurance Sponsors Service Dog Training for Veterans — MetLife, Inc.

Event summary

MetLife Pet Insurance partners with America’s VetDogs to co-raise a service dog for veterans or first responders with disabilities.
The partnership supports the training and development of Charlie, a three-month-old black Labrador Retriever, through the Puppy with a Purpose® program.
America’s VetDogs provides service dogs at no cost, with each dog costing over $50,000 to breed, raise, train, and place.
The puppy will be raised in the greater New York Tri-State Area by a volunteer before advanced training and placement.

The big picture

MetLife’s partnership with America’s VetDogs aligns with growing corporate interest in social impact initiatives, particularly those supporting veterans. The collaboration reflects broader trends in ESG (Environmental, Social, and Governance) investing, where companies increasingly tie their brand to meaningful community programs. With over 5.8 million veterans living with service-connected disabilities, the demand for trained service dogs remains high, presenting both a philanthropic opportunity and a potential long-term engagement tool for MetLife’s workforce.

What we're watching

Program Scalability: Whether MetLife can sustain long-term support for service dog training programs amid broader corporate initiatives.
Impact Measurement: How MetLife tracks and communicates the social impact of this partnership to stakeholders.
Employee Engagement: The role of employee involvement in selecting and raising service dogs as a factor in program success.