Mercury General Corporation

Mercury General Corporation, operating under the brand name Mercury Insurance, is a multiple-line insurance organization primarily focused on personal automobile and homeowners insurance. Founded in 1961 by George Joseph, the company's mission is to provide quality insurance products and excellent customer service at affordable rates, emphasizing fairness for all drivers. Its corporate headquarters are located in Los Angeles, California.

The company offers a comprehensive suite of insurance products, including personal auto (liability, collision, comprehensive, uninsured/underinsured motorist, roadside assistance), homeowners, renters, condo, landlord, business owners, business auto, mechanical protection, and umbrella insurance. Mercury Insurance operates in 11 states across the U.S., with a significant market presence in California, where it is recognized as a leading independent agency writer of automobile and home insurance.

Led by CEO Gabriel Tirador and President and COO Victor G. Joseph, Mercury Insurance maintains a strong market position, evidenced by A and A- ratings from A.M. Best and Fitch, respectively. The company has been recognized by Forbes as one of the "World's Best Insurance Companies." Recent activities include a February 2026 revision of AM Best's outlooks to stable for Mercury Casualty Group and a Fitch outlook revision to Stable in October 2025, both citing improved financial stability and reinsurance programs. In August 2025, Mercury submitted a rate filing for its California Homeowners program using the Verisk Wildfire catastrophe model to expand coverage in high-risk wildfire zones and partnered with Liberty Mutual to support Safeco customers in California.