Mercer Advisors Acquires NorthAvenue Financial Advocates to Bolster Ohio Valley Footprint — Mercer Global Advisors Inc.

Event summary

Mercer Advisors acquired NorthAvenue Financial Advocates, a Columbus, Ohio-based wealth management firm with $220M in AUM as of February 28, 2026.
NorthAvenue’s predominantly women-led team strengthens Mercer Advisors’ Women & Wealth practice.
The acquisition expands Mercer Advisors’ Ohio Valley presence, where its AUM has grown from $100M in 2019 to $2.2B today.
Mercer Advisors now operates in seven Ohio Valley locations, including Cincinnati, Westerville, Indianapolis, Pittsburgh, Lexington, and Louisville.

The big picture

Mercer Advisors’ acquisition of NorthAvenue aligns with the broader trend of RIA consolidation, particularly in high-growth regional markets. The deal underscores Mercer Advisors’ strategy of leveraging its national platform to absorb boutique firms while preserving their local identities. With $111B in AUM, Mercer Advisors is positioning itself as a dominant player in the wealth management space, particularly in serving women investors.

What we're watching

Integration Challenges: How Mercer Advisors will maintain NorthAvenue’s boutique client experience while integrating its operations.
Regional Growth: Whether Mercer Advisors can sustain its rapid AUM growth in the Ohio Valley through further acquisitions.
Women & Wealth Strategy: The pace at which Mercer Advisors expands its Women & Wealth practice through additional targeted acquisitions.