EstrellaTV Defies Industry Decline with Record Prime Time Growth

Event summary

  • EstrellaTV achieved +14% YoY prime time growth in P18-49 demographic for 2025, the first annual growth for any Spanish-language TV broadcast network in four years.
  • Competitors Telemundo (-7%), Univision (-8%), and UniMás (-17%) all saw declines during the same period.
  • EstrellaTV is pacing for its fourth consecutive quarter of growth among P18-49, with +57% surge in 4Q25 and +54% increase in 1Q26 (to-date).
  • Among 146 viewing sources, only 19 saw growth; EstrellaTV leads broadcast networks with +55% gain in the 2025/26 season.

The big picture

EstrellaTV's record growth stands in stark contrast to the broader industry decline, highlighting the value of culturally relevant programming. The network's success positions MediaCo as a leader in multicultural media, attracting both viewers and advertisers. This strategic anomaly is particularly notable given the four-year stagnation in Spanish-language TV broadcast networks.

What we're watching

Sustainability of Growth
Whether EstrellaTV can maintain its momentum amid broader industry audience erosion.
Competitive Response
How competitors like Telemundo and Univision will react to EstrellaTV's dominance in the Spanish-language market.
Advertiser Interest
The pace at which advertisers shift spending toward EstrellaTV given its strong performance with the P18-49 demographic.