MediaCo Taps Veteran Executive to Lead Key Local Markets

Event summary

  • MediaCo appointed Maire Mason as VP and GM of Local MediaCo Markets, overseeing NYC, Chicago, and Denver operations.
  • Mason previously led Spanish Broadcasting System's New York market and has over 20 years of experience in radio broadcasting.
  • She will manage key brands including HOT 97, WBLS-FM, Luna 107.5, La Buena, and EstrellaTV’s WMBC-TV.
  • MediaCo also appointed Liz Paulino as Director of Sales, reporting to Mason.

The big picture

MediaCo's appointment of Maire Mason underscores its focus on strengthening local market operations, particularly in high-value urban areas. This move comes as the broadcasting industry increasingly prioritizes multicultural audiences and digital integration. With over 20 million monthly viewers across its platforms, MediaCo is positioning itself to capitalize on shifting media consumption patterns.

What we're watching

Market Expansion Strategy
Whether Mason's leadership can accelerate MediaCo's growth in key urban markets.
Multicultural Audience Reach
How effectively MediaCo leverages its multicultural brands to drive advertising revenue.
Competitive Positioning
The pace at which MediaCo can differentiate itself from competitors like Univision and Cumulus Media.