EstrellaTV Extends Dominance in Spanish-Language TV with 38% Q1 Growth

Event summary

  • EstrellaTV reported a +38% year-over-year increase in P18-49 prime time viewership for Q1 2026, marking its fourth consecutive quarter of growth.
  • The network is the fastest-growing Spanish-language broadcast network in the U.S., with P18-49 prime time up +47% season-to-date (Mon–Sun).
  • EstrellaTV outperformed competitors Telemundo (+5%), Univision (-14%), and UniMás (-34%) in Q1 2026.
  • News programming, including 'Noticiero Cierre de Edición' and '24 Horas Late,' drove engagement with significant viewership gains.

The big picture

EstrellaTV's sustained growth highlights the increasing demand for Spanish-language content in the U.S. media landscape. As traditional broadcast networks face challenges from streaming platforms, EstrellaTV's ability to deliver scalable audiences positions it as a key player in reaching multicultural audiences. The network's consistent performance across all dayparts underscores its strategic advantage in a competitive market.

What we're watching

Sustainability of Growth
Whether EstrellaTV can maintain its momentum amid increasing competition and shifting media consumption habits.
Advertiser Appeal
How the network's consistent growth will translate into long-term revenue and market share gains for MediaCo.
Programming Strategy
The effectiveness of EstrellaTV's news programming in driving engagement and viewership across different dayparts.