MediaCo’s EstrellaTV Secures Exclusive Liga MX Broadcast Rights for Tigres and FC Juárez
Event summary
- EstrellaTV, owned by MediaCo Holding Inc., will televise and stream all home matches for Tigres, Tigres Femenil, FC Juárez, and FC Juárez Femenil during the Liga MX Clausura 2026 season.
- Coverage includes pre-game, halftime, and post-game shows, available on linear TV, FAST channel, and the EstrellaTV app from January to April 2026.
- Matches will also air on local TV and affiliate stations in major U.S. markets, including Los Angeles, New York, Houston, Dallas, Miami, Chicago, and Denver.
The big picture
MediaCo’s move to secure exclusive broadcast rights for Liga MX teams underscores the growing importance of sports content in attracting multicultural audiences. This strategy aligns with broader industry trends where media companies are investing heavily in live sports to drive viewership and advertising revenue. The deal also highlights MediaCo’s focus on expanding its reach through multi-platform distribution, including linear TV, streaming, and digital platforms.
What we're watching
- Audience Engagement
- How EstrellaTV’s comprehensive coverage will impact viewership and engagement for Tigres and FC Juárez matches.
- Revenue Growth
- Whether the multi-year rights agreement can drive advertising and subscription revenue for MediaCo.
- Competitive Positioning
- The pace at which EstrellaTV can solidify its position as a leading Spanish-language sports broadcaster in the U.S.