EstrellaTV Hits Five-Year Highs as Broadcast Market Contracts

Event summary

  • EstrellaTV posted +51% season-to-date growth in Mon–Sun P18–49 prime, highest since May 2022.
  • February prime delivery reached 40.9k P18–49 viewers, up +65% YoY.
  • Key programs like 'Tengo Talento, Mucho Talento' and 'Alarma TV' saw +51% and +43% weekday growth respectively.
  • New daytime show 'Sin Filtro' peaked at 22.3k viewers in February.

The big picture

EstrellaTV's growth stands out in a broadcast landscape where most networks are declining. The network's ability to attract younger, multicultural audiences positions it as a key player for brands seeking meaningful reach. MediaCo's diverse-owned platform strategy is gaining traction, potentially reshaping the competitive dynamics of Spanish-language television.

What we're watching

Sustainability of Growth
Whether EstrellaTV can maintain its momentum in a contracting broadcast market.
Advertiser Appeal
How the network's audience acceleration impacts advertiser spending and partnerships.
Programming Strategy
The pace at which new programming like 'Sin Filtro' can drive long-term viewer retention.