Massage Envy Tops Newsweek's 2026 Best Massage Chain Rankings
Event summary
- Massage Envy ranked No. 1 in Newsweek's 2026 Readers' Choice Awards for Best Massage Chain.
- Voting reflects consumer preference for Massage Envy's franchise network across 49 states.
- Brand has delivered over 240 million services since its founding in 2002.
- CEO Todd Schrader highlights 20+ years of making wellness services accessible.
The big picture
Massage Envy's win underscores the growing demand for accessible wellness services, particularly in the franchising model. The recognition comes as the industry shifts toward personalized care, with Massage Envy positioning itself as a leader in whole-body wellness. The franchise network's scale—49 states and 240 million services delivered—gives it a competitive edge in market penetration.
What we're watching
- Brand Loyalty
- How sustained consumer preference will impact Massage Envy's franchise growth.
- Service Expansion
- Whether the company can maintain momentum in personalized wellness offerings.
- Market Penetration
- The pace at which Massage Envy expands into the remaining state.