B2B SaaS and AI Growth Shows Selective Strength in 2025
Event summary
- Maxio's B2B Growth Report analyzed $40B+ in billings across 2,000+ companies from 2024-2025.
- Average company growth was 18% YoY, but 35% of firms experienced declines.
- Vertical-focused companies grew faster (20%) than horizontal peers (16%).
- AI-native companies grew at 21%, while AI-enhanced lagged at 16%.
- 72% of companies expect faster growth in 2026, but with measured expectations.
The big picture
Maxio's report reveals a B2B SaaS and AI market where growth is no longer universal, requiring greater focus on execution and customer value. The data challenges conventional scaling assumptions, highlighting how vertical specialization and disciplined AI implementation are emerging as key differentiators in an increasingly competitive landscape.
What we're watching
- Growth Inflection Points
- How scaling challenges at $5M and $25M billings will impact mid-sized firms.
- AI Differentiation
- Whether AI-native companies can sustain their growth advantage over enhanced adopters.
- Capital Efficiency
- The pace at which bootstrapped firms close the scale gap with VC-backed peers.
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