TEDCO Taps Direna Cousins as VP of Marketing to Boost Maryland Innovation Ecosystem

Event summary

  • Direna Cousins appointed VP of Marketing at TEDCO, effective May 11, 2026.
  • Cousins brings 10 years of marketing expertise and an MBA from Kellogg School of Management.
  • TEDCO's marketing team achieved a 41% open rate on newsletters in fiscal year 2025.
  • Cousins previously led enterprise growth initiatives in transportation and mobility technology.

The big picture

TEDCO's appointment of Direna Cousins as VP of Marketing underscores its commitment to enhancing Maryland's innovation ecosystem. Cousins' background in strategic marketing and public-private collaboration positions her to drive long-term growth and visibility for TEDCO's programs. This move aligns with broader trends in economic development organizations leveraging marketing to attract investment and foster entrepreneurship.

What we're watching

Marketing Effectiveness
How Cousins' strategic marketing approach will impact TEDCO's visibility and engagement metrics.
Ecosystem Expansion
Whether TEDCO can sustain its growth trajectory under Cousins' leadership.
Public-Private Collaboration
The pace at which TEDCO strengthens partnerships across Maryland's innovation ecosystem.

Related topics

Technology