Marti’s Ride-Hailing Service Hits 4.9M Riders, 584K Drivers Ahead of…

Event summary

Marti’s ride-hailing service reached 4.90 million riders and 584,000 registered drivers as of September 2, 2026, exceeding its September 30, 2026 targets.
Rider base grew 85% and driver base grew 57% year-over-year.
Marti expanded its ride-hailing operations to 30 cities, covering 85% of Türkiye’s GDP.
The share of riders and drivers outside Istanbul increased to 46% and 36%, respectively.

The big picture

Marti’s accelerated growth in riders and drivers underscores the strong demand for ride-hailing services in Türkiye. The company’s expansion into 30 cities and increased geographic diversification position it to capitalize on the projected growth of the Turkish ride-hailing market, which is expected to nearly double by 2030. Marti’s ability to maintain high safety standards and driver ratings will be critical as it scales.

What we're watching

Geographic Expansion: Whether Marti can sustain its growth momentum beyond Istanbul and maintain high demand in newly expanded cities.
Market Penetration: The pace at which Marti can capture a larger share of the Turkish ride-hailing market, estimated to reach $15B–$20B by 2030.
Driver Supply: How Marti will manage the balance between rider demand and driver supply as it scales operations nationwide.