Marti Expands Ride-Hailing to 30 Cities, Covering 85% of Türkiye’s GDP
Event summary
- Marti launched ride-hailing services in 10 new cities across Türkiye, expanding its footprint to 30 cities.
- The expansion covers approximately 85% of Türkiye’s GDP, up from 80% previously.
- Share of riders outside Istanbul grew to 45% (up from 35% YoY), while registered drivers outside Istanbul increased to 36% (up from 25% YoY).
- Marti reaffirmed its fiscal year 2026 guidance of $85 million in revenue and $7 million in Adjusted EBITDA.
The big picture
Marti’s expansion reflects a strategic shift toward broader national coverage, capitalizing on demand outside major urban centers. This move aligns with industry trends where ride-hailing services are increasingly targeting secondary markets to drive growth and diversify revenue streams. The company’s ability to scale operations efficiently will be critical in maintaining its leadership position in Türkiye’s mobility sector.
What we're watching
- Geographic Growth
- Whether Marti can sustain its rapid expansion outside Istanbul while maintaining profitability.
- Market Penetration
- How the new city launches will impact Marti’s market share and competitive positioning in Türkiye.
- Financial Performance
- The pace at which the new expansions contribute to revenue growth and EBITDA starting in 2027.