Marti’s Ride-Hailing Surges Past Targets with 3.8M Riders and 490K Drivers
Event summary
- Marti’s ride-hailing service hit 3.8 million riders and 490,000 drivers as of March 17, 2026, exceeding its March 31, 2026 targets.
- Rider base grew 101% and driver count increased 70% year-over-year from March 2025 to March 2026.
- Istanbul remains the core market with 334,000 drivers, but non-Istanbul markets saw significant growth in both riders (34%) and drivers (32%).
- Marti now operates in 20 markets across Türkiye, covering ~80% of the country’s GDP.
The big picture
Marti’s rapid user and driver growth underscores the accelerating shift from traditional taxis to digital ride-hailing in Türkiye. With McKinsey projecting the Turkish ride-hailing market could reach $15B–$20B by 2030, Marti is positioning itself as a dominant player in a high-growth sector. The company’s ability to scale operations nationwide while maintaining profitability will be critical to its long-term success.
What we're watching
- Geographic Diversification
- Whether Marti can sustain its rapid expansion beyond Istanbul while maintaining service quality and safety standards.
- Market Saturation Risk
- The pace at which Marti approaches market saturation in Türkiye’s key urban centers.
- Regulatory Compliance
- How evolving regulations on ride-hailing services may impact Marti’s operational flexibility and growth trajectory.
Our editorial coverage:
Related topics