Marti and Tensor Launch Autonomous Ride-Hailing in Türkiye

Event summary

Marti Technologies partners with Tensor to deploy autonomous vehicles on its mobility platform across 20 Turkish cities.
Tensor’s Level 4 autonomous vehicles will be integrated into Marti’s ride-hailing app, serving 7.8 million unique users.
The multi-year deal follows Tensor’s recent expansions in the USA, UAE, and Europe.
Tensor’s Robocar features 8x NVIDIA Thor-X GPUs and proprietary sensor cleaning technology for fleet operations.

The big picture

This partnership marks Tensor’s first major foray into the Turkish market, expanding its global footprint beyond North America, Europe, and the Middle East. Marti’s established infrastructure and user base provide a strategic advantage in deploying autonomous vehicles at scale. The deal underscores the growing trend of mobility super apps integrating advanced AI-driven transportation solutions to enhance urban transit efficiency.

What we're watching

Regulatory Approval: Whether Tensor’s autonomous vehicles secure necessary regulatory approvals in Türkiye for safe deployment.
Market Adoption: The pace at which consumers in Türkiye embrace autonomous ride-hailing services through Marti’s platform.
Technical Scaling: How Tensor’s OTA updates and sensor cleaning technology support rapid scaling of its fleet operations.