Marti’s Ride-Hailing Service Surpasses 2026 Targets with 4.3M Riders…

Event summary

Marti’s ride-hailing service reached 4.30 million riders and 532 thousand registered drivers as of June 11, 2026, exceeding its June 30, 2026 targets.
Rider base grew 96% and driver base grew 68% year-over-year from June 11, 2025 to June 11, 2026.
Istanbul accounts for 351 thousand of Marti’s 532 thousand registered drivers, 18 times the number of traditional taxis in the city.
Geographic diversification continues with 44% of riders and 34% of drivers now outside Istanbul, up from 35% and 24% respectively a year ago.

The big picture

Marti’s rapid growth in both riders and drivers underscores the strong demand for ride-hailing services in Türkiye, particularly in Istanbul. The company’s ability to scale its operations nationwide while maintaining safety and affordability will be critical in capturing a significant share of the projected $15 billion to $20 billion ride-hailing market by 2030. The strategic focus on geographic diversification beyond Istanbul positions Marti to capitalize on the broader Turkish market.

What we're watching

Geographic Diversification: The pace at which Marti can sustain growth outside Istanbul will determine its long-term market penetration and competitive edge.
Market Expansion: Whether Marti can maintain its rapid growth trajectory while expanding into additional markets across Türkiye.
Regulatory Compliance: How Marti’s rapid scaling and driver background checks will affect its regulatory standing and operational efficiency.