Marriott Vacations Worldwide Taps Diamond Resorts Veteran as Chief Sales and Marketing Officer

Event summary

  • Tony Walker appointed as Executive Vice President and Chief Sales and Marketing Officer at Marriott Vacations Worldwide, effective March 9, 2026.
  • Walker brings over two decades of experience, including a six-year tenure as Chief Sales and Marketing Officer at Diamond Resorts.
  • Walker previously led sales transformations at Hornblower Corporation and held senior roles at Starwood Vacation Ownership and Travel + Leisure.
  • Walker will report to Mike Flaskey, President and Chief Operating Officer, and focus on driving tour flow and Volume Per Guest (VPG) growth.

The big picture

Marriott Vacations Worldwide's appointment of Tony Walker underscores a strategic focus on operational excellence and customer-centric sales and marketing. Walker's extensive experience in the vacation ownership industry, particularly his success at Diamond Resorts, positions him to drive growth in a competitive market. The move comes as the company seeks to leverage its iconic brands and global reach to unlock the next wave of growth.

What we're watching

Execution Risk
Whether Walker can replicate his success at Diamond Resorts in driving sustained revenue and EBITDA growth at Marriott Vacations Worldwide.
Strategic Alignment
How Walker's experience in mergers and acquisitions will influence Marriott Vacations Worldwide's future growth and integration strategies.
Customer Focus
The impact of Walker's emphasis on the customer journey on Marriott Vacations Worldwide's operational excellence and brand loyalty.