Marriott Vacations Worldwide Names New CEO and COO Amid Strategic Reset
Event summary
- Matthew Avril appointed as permanent CEO of Marriott Vacations Worldwide, effective immediately, after serving as interim CEO since November 2025.
- Michael Flaskey named President and Chief Operating Officer, bringing 25 years of experience in vacation ownership and hospitality industries.
- New executive compensation plan tied to achieving $950 million in Adjusted EBITDA and a $145 stock price over a three-year horizon.
- Fourth quarter 2025 earnings report scheduled for February 25, 2026, with a conference call on February 26, 2026.
The big picture
Marriott Vacations Worldwide is undergoing a significant leadership overhaul aimed at driving sustainable performance improvement and long-term shareholder value. The appointments of Avril and Flaskey signal a focus on operational efficiency and strategic realignment in the competitive vacation ownership sector. With a new compensation plan tied to specific financial targets, the company is betting on its new leadership to navigate industry challenges and capitalize on growth opportunities.
What we're watching
- Performance Improvement
- How Avril and Flaskey's strategic reset will impact MVW's marketing and sales execution, profitability, and customer experience.
- Cost Discipline
- Whether the new leadership can sustain cost and capital allocation discipline across the business.
- Execution Risk
- The pace at which MVW can deliver on its promises of enhancing owner lifetime value and improving margins.
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