Marco's Pizza Invests $1M in Orlando Operations Hub to Fuel Franchise Growth

Event summary

  • Marco's Pizza is building a 14,030-square-foot Operations Center of Excellence in Orlando, a $1M investment to enhance franchisee training and operational performance.
  • The facility, set to open in fall 2026, will host Discovery Days, Marco's University training, and collaborative sessions for franchisees and corporate leadership.
  • The expansion aligns with Marco's target of opening over 80 new stores in 2026, supported by a reported $1.28M AUV for the top 25% of franchised stores in 2025.
  • Orlando's economic partnership provided Marco's with local incentives, permitting support, and workforce connections.

The big picture

Marco's Pizza is doubling down on operational infrastructure to support its aggressive growth trajectory, a strategic move that mirrors broader trends in franchise brands investing in centralized training and support systems. The Orlando hub reflects a shift toward performance-driven corporate offices designed to equip franchisees with tools for precision and consistency, critical for scaling in a competitive food service landscape.

What we're watching

Franchisee Performance
How the new training hub will impact the consistency and scalability of store-level operations across Marco's growing franchise network.
Market Expansion
Whether the Orlando hub can accelerate Marco's international growth beyond its current presence in Puerto Rico, the Bahamas, and Mexico.
Competitive Positioning
The pace at which Marco's can differentiate itself in the crowded pizza franchise market, leveraging its infrastructure investments.

Related topics

Expansion