Marco's Pizza Plans 80+ New Stores in 2026 After Strategic 2025 Expansion

Event summary

  • Marco's Pizza opened over 60 new stores in 2025 and plans to surpass 80 new store openings in 2026.
  • The brand expanded into New Jersey and signed a development agreement for New Mexico in 2025.
  • Marco's introduced the Franchise Development Royalty Incentive Program to lower barriers for multi-unit franchisees.
  • The top 25% of franchised stores reported an average unit volume (AUV) of $1.3M in 2024.

The big picture

Marco's Pizza is accelerating its growth strategy with a focus on disciplined expansion and franchisee support. The brand's strategic moves in 2025, including entering new markets and enhancing its digital ecosystem, position it for sustainable long-term operations. With a strong track record of industry recognition and operational efficiencies, Marco's is poised to capitalize on the growing demand for pizza in both domestic and international markets.

What we're watching

Scalability Challenges
Whether Marco's can maintain operational consistency and performance as it scales rapidly with 80+ new store openings.
Digital Innovation
The pace at which Marco's integrates AI-powered ordering capabilities and updates its loyalty program.
International Growth
How Marco's expands its presence in Mexico, the Caribbean, and other international markets while managing nontraditional formats like ghost kitchens.

Related topics

Expansion