Marco's Pizza Expands California Footprint with 12-Unit Franchise Deal
Event summary
- Marco's Pizza signs 12-unit franchise agreement with multi-unit operator Baljit Gill in Southern California.
- Gill's family operates 21 Subway locations and 1 Auntie Anne's in the region.
- Three Marco's Pizza locations already open in Upland, Fontana, and Hesperia.
- Top 25% of Marco's franchised stores reported $1.3M AUV in 2024.
The big picture
This expansion reflects Marco's strategy of attracting experienced multi-unit operators to fuel growth in high-demand markets. The deal underscores the brand's focus on scalable platforms and long-term growth potential, particularly in regions with strong pizza demand. Marco's reported $1.3M AUV for its top-performing stores in 2024, highlighting the financial appeal for franchisees.
What we're watching
- Execution Risk
- Whether Marco's can maintain its growth pace in California's competitive pizza market.
- Franchisee Performance
- How Baljit Gill's additional 12 units will perform compared to the existing three locations.
- Market Penetration
- The pace at which Marco's can establish itself as a major player in Southern California's pizza segment.