OrderCounter and Maple Partner to Automate Phone Orders for…

Event summary

OrderCounter and Maple have partnered to integrate AI phone ordering into OrderCounter's hybrid POS system.
Maple's voice AI will handle phone orders, reservations, and inquiries, pushing them directly into OrderCounter's system.
The integration is available immediately to OrderCounter merchants in the United States.
Maple has answered over 1 million calls for restaurants since launching in December 2023, with a 92% resolution rate.

The big picture

This partnership addresses a critical pain point for restaurants: managing phone orders during peak hours without additional staff. The integration of Maple's voice AI with OrderCounter's hybrid POS system ensures orders are captured and processed reliably, even during internet outages. This move underscores the growing importance of AI in enhancing operational efficiency in the restaurant industry.

What we're watching

Adoption Pace: How quickly OrderCounter merchants will adopt the Maple integration and the impact on their operational efficiency.
Competitive Response: Whether competitors like Toast, Square, Oracle, and Clover will accelerate their own AI integrations in response.
Reliability Metrics: The effectiveness of the hybrid system in maintaining order accuracy and kitchen integration during peak hours.