Manipal Hospitals Expands Women's Healthcare with Momstory Launch
Event summary
- Manipal Hospital Millers Road launched Momstory on August 19, 2026, a comprehensive maternity and women's healthcare initiative.
- Momstory integrates pregnancy care, childbirth, postnatal recovery, and postpartum wellness under one roof.
- The Premoms program extends care beyond the hospital with online and offline wellness sessions.
- Specialty clinics for PCOS, adolescent care, and menopause care are included in the initiative.
- Dr. Mahima Bakshi, Strategy Consultant at Momstory Manipal Hospitals, plans to expand the brand across all Manipal Hospital units.
The big picture
Manipal Hospitals' launch of Momstory aligns with the growing trend of healthcare providers offering specialized, holistic care for women. By integrating maternity services with broader women's healthcare needs, the hospital aims to create a more connected and supportive patient experience. This strategic move could enhance patient loyalty and differentiate Manipal Hospitals in a competitive healthcare market.
What we're watching
- Service Expansion
- Whether Manipal Hospitals can successfully replicate the Momstory model across its other units.
- Market Differentiation
- How the comprehensive, personalized approach of Momstory will position Manipal Hospitals against competitors in the women's healthcare space.
- Patient Engagement
- The effectiveness of the Premoms program in maintaining patient engagement and satisfaction beyond hospital stays.