Jacksepticeye Partners with Make-A-Wish for Expanded Thankmas Fundraising Campaign
Event summary
- Make-A-Wish America selected as beneficiary for Thankmas 2026, a creator-led fundraising initiative led by Jacksepticeye.
- Wishmas campaign extends fundraising period to six months, culminating in a December livestream event.
- Thankmas has raised millions since 2017, with over $29 million contributed by Jacksepticeye across various initiatives.
- Tiltify platform powers the campaign, enabling creators to easily launch fundraisers and engage audiences.
The big picture
This partnership leverages the influencer-driven fundraising model, a growing trend in nonprofit strategy. By extending the campaign timeline and utilizing Tiltify’s platform, Make-A-Wish aims to tap into broader digital communities, potentially increasing its wish-granting capacity. The collaboration reflects a shift toward creator-led philanthropy, where online personalities amplify charitable causes through their engaged audiences.
What we're watching
- Community Engagement
- Whether the extended Wishmas campaign can sustain donor and creator participation over six months.
- Fundraising Scale
- The pace at which contributions grow compared to previous Thankmas events, given the expanded timeline.
- Creator Influence
- How Jacksepticeye’s involvement will impact Make-A-Wish’s ability to grant more wishes annually.
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