Chase Commits $3M in Ultimate Rewards to Extend Make-A-Wish Travel Wish Partnership
Event summary
- Chase renewed its partnership with Make-A-Wish, contributing $3M in Ultimate Rewards, bringing total support to $9.2M since 2024.
- Over 1,000 travel wishes have been granted through the collaboration, with travel wishes accounting for more than 75% of pending requests.
- Chase's contribution supports airfare and other travel costs, which are often the largest expenses in wish fulfillment.
- Make-A-Wish encourages Chase cardmembers to donate Ultimate Rewards points toward wish grants via Pay Yourself Back®.
The big picture
Chase's renewed partnership with Make-A-Wish underscores the growing role of corporate rewards programs in nonprofit funding. As travel costs rise, financial institutions are increasingly leveraging loyalty points to support social causes, aligning with broader ESG initiatives. The $9.2M total commitment since 2024 highlights how strategic partnerships can drive meaningful impact in critical illness support.
What we're watching
- Funding Impact
- How the $3M commitment will affect Make-A-Wish's ability to grant travel wishes amid rising costs.
- Cardmember Engagement
- Whether Chase cardmembers will increase donations through Ultimate Rewards, boosting wish fulfillment.
- Partnership Expansion
- The pace at which Chase and Make-A-Wish may deepen their collaboration beyond travel wishes.
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