Make-A-Wish Launches Nationwide Campaign to Close Wish-Granting Gap

Event summary

  • Make-A-Wish America kicks off World Wish Month with a nationwide 'WishMakers Wanted' campaign to address the gap of two children waiting for wishes for every one granted.
  • The campaign features celebrity and corporate partners, including Disney, which will honor former CEO Bob Iger with the inaugural WishMaker Lifetime Achievement Award.
  • Over 50 WishMakers contribute to each wish, with corporate partners activating in stores, online, and through events to raise funds and engage stakeholders.
  • Disney's Week of Wishes will include a one-of-a-kind Avengers-themed event at Disneyland Resort, highlighting the company's role as the world's largest WishMaker.
  • Since 1980, Make-A-Wish has granted over 650,000 wishes worldwide, with more than 400,000 in the U.S. and its territories.

The big picture

Make-A-Wish's campaign underscores the critical need for sustained corporate and community engagement to bridge the wish-granting gap. Disney's longstanding partnership and high-profile events highlight the strategic importance of leveraging entertainment industry influence to drive nonprofit missions. The campaign's success will depend on the ability to mobilize a broad coalition of partners and volunteers to meet the growing demand for wishes.

What we're watching

Corporate Engagement
The effectiveness of corporate partners in driving fundraising and awareness during World Wish Month.
Wish-Granting Gap
The pace at which Make-A-Wish can close the gap between wishes granted and those still waiting.
Disney's Role
How Disney's continued support and high-profile events will impact Make-A-Wish's fundraising capabilities.