Make-A-Wish Sets Record with 24 Super Bowl LX Wishes, Backed by NFL and Fanatics
Event summary
- Make-A-Wish granted 24 wishes for Super Bowl LX, the largest number ever at a Super Bowl, from February 4–8, 2026.
- The NFL and Fanatics provided exclusive access, experiences, and $200 merchandise credits for each wish kid.
- Over 300 Super Bowl wishes have been granted since 1982, with the NFL supporting hundreds more football wishes.
- Fanatics has enhanced over 900 sports-related wishes since partnering with Make-A-Wish in 2023.
The big picture
This collaboration underscores the growing trend of sports organizations leveraging their platforms for corporate social responsibility, enhancing brand loyalty while delivering tangible benefits to wish kids. The scale of this initiative—24 wishes in one event—highlights the strategic value of high-profile partnerships in amplifying nonprofit impact. The NFL's longstanding commitment to Make-A-Wish, combined with Fanatics' recent enhancements, sets a precedent for future sports-related wish-granting moments.
What we're watching
- Partnership Expansion
- Whether Fanatics can sustain its momentum in enhancing sports-related wishes beyond Super Bowl events.
- Impact Measurement
- How Make-A-Wish quantifies the emotional and physical health benefits of these high-profile wish experiences.
- Corporate Engagement
- The pace at which other sports leagues and brands follow the NFL and Fanatics in supporting Make-A-Wish initiatives.
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