MSG Entertainment Expands Rockettes Show with New Scene and Immersive Tech
Event summary
- MSG Entertainment adds a new Rockettes number and immersive technology to the Christmas Spectacular, increasing performances to 230—the most ever since its 1933 debut.
- The 2025 run saw record attendance of 1.2 million visitors across 216 performances, marking the highest in 25 years.
- Tickets for the 2026 season start at $50 (in-person) and $55 (online), with group sales available through MSG’s Group Sales Department.
- The Rockettes’ dancer development program has trained over 500 dancers in six years, with 69 becoming official Rockettes.
The big picture
MSG Entertainment is doubling down on its flagship Rockettes production, leveraging technology and expanded performances to capitalize on holiday season demand. The move aligns with broader trends in live entertainment, where immersive experiences drive ticket sales and brand loyalty. With over 73 million attendees since 1933, the Christmas Spectacular remains a cornerstone of MSG’s portfolio, reinforcing its position as a leader in live event production.
What we're watching
- Audience Engagement
- How the new immersive technology will impact ticket sales and repeat attendance.
- Legacy Branding
- Whether MSG can sustain the Rockettes' cultural relevance into its second century.
- Execution Risk
- The pace at which MSG scales its dancer development program to meet performance demands.