M S International, Inc.

M S International, Inc. (MSI) is a leading privately held nationwide distributor of flooring, countertop, wall tile, and hardscaping products across North America. Founded in 1975 by Manu and Rika Shah, the company's mission is to make dream surfaces attainable and contribute to a world where anyone can afford to create beautiful living, working, and recreational spaces. MSI's global headquarters are located in Orange, California.

MSI offers an extensive product line that includes natural stone (such as granite, marble, travertine, slate, limestone, quartzite, and sandstone), porcelain and ceramic tile, quartz countertops (including its Q™ Premium Natural Quartz brand), luxury vinyl tile (LVT), engineered hardwood, mosaics, sinks, and various hardscaping materials like pavers, stacked stone, and artificial turf (Evergrass®). The company operates a vast distribution network with over 50 showrooms and distribution centers across the U.S. and Canada, serving residential construction, remodeling, and commercial market segments.

As of 2024/2025, MSI reports over $2.5 billion in annual revenues and employs more than 3,000 individuals in the U.S., positioning itself as the largest distributor in its sector in North America. The company remains family-owned, with Raj and Rup Shah serving as Co-CEOs, following founder Manu Shah's retirement as CEO in 2022. MSI celebrated its 50th anniversary in 2025 and continues its expansion, opening new showrooms and distribution centers, such as those in Grand Rapids and Suffolk in 2026. It has also been recognized multiple times as a top company to sell for.

Latest updates

MSI HR Chief Joins SHRM Council, Signaling Workforce Strategy Focus

Event summary

  • Christopher Courneen, Senior Vice President of HR at M S International, Inc. (MSI), has been appointed to the SHRM Executive Council.
  • The SHRM Executive Council advises SHRM on workforce issues, influencing research, priorities, and member offerings.
  • The Council comprises senior CHROs, business leaders, and academics.
  • MSI is a leading supplier of flooring, countertops, wall tile, and hardscaping products in North America, with 50 showrooms and distribution centers.
  • SHRM has nearly 340,000 members in 180 countries.

The big picture

MSI’s move to place a senior executive on the SHRM Executive Council signals a growing recognition of the strategic importance of workforce management in the building materials sector. As labor costs and talent shortages continue to challenge the industry, proactive engagement with organizations like SHRM is becoming increasingly vital for maintaining competitiveness. This appointment suggests MSI intends to be a leader in defining best practices for workforce strategy within its market.

What we're watching

Talent Acquisition
MSI’s participation in the SHRM Executive Council suggests a heightened focus on attracting and retaining talent, potentially impacting compensation and benefits strategies across the organization.
Operational Impact
The insights gained from the Council could lead to changes in MSI’s HR policies and practices, which may affect operational efficiency and employee morale.
Industry Influence
The extent to which MSI can influence SHRM’s research and priorities will reflect its growing stature and potential to shape industry-wide workforce standards.
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