LV Petroleum LLC

LV Petroleum LLC is a Las Vegas, Nevada-headquartered developer and operator of travel centers, convenience stores, and quick-service restaurants across the United States. Founded in 2014 by Guy Madmon and Val Amiel, the company's mission is to revolutionize the travel center and gas station industry by providing exceptional services, innovative solutions, and a memorable experience for travelers.

The company's operations encompass over 80 travel center locations, 180 quick-service restaurants, and 30 convenience stores. LV Petroleum is a franchisee of major brands including TravelCenters of America (TA), TA Express, and Petro Stopping Center banners. Its extensive portfolio of quick-service restaurants features over 30 franchise brands such as Arby's, Bojangles, Dunkin', Starbucks, Sbarro, Wendy's, Subway, and Taco Bell. Beyond fuel and food, their travel centers offer amenities like showers, laundry facilities, driver lounges, truck parking, CAT Scales, and truck service centers, serving customers across 17 states.

In April 2026, Kris Roach was promoted to President and CEO, succeeding co-founder Guy Madmon, who continues in a founder role. Roach joined LV Petroleum as COO in October 2025, bringing 33 years of experience from TravelCenters of America. The company has demonstrated rapid growth through strategic acquisitions and new developments, expanding significantly from its earlier operations. As of early 2026, LV Petroleum continues to expand its footprint, including recent acquisitions of travel centers in Missouri and the development of new quick-service restaurant locations.